When it comes to running Facebook ads how can you really get the best bang for your buck? After testing a number of strategies we found that one particular strategy seems to work best. Which strategy is that exactly? It’s Facebook video ads.
After doing some research we found that Facebook seems to want to take over the world when it comes to video. They have launched live video of course which will help them grow but also they are giving a tremendous amount of reach to videos on Facebook.
So why would you post a normal status update, or a picture when you could post a video that reaches far more people? This is the best way to grow in my opinion, you should create videos and boost them out to an audience that can help you grow your business.
Look at how cheap we were able to get our Facebook ads.
That’s 128,313 3 second video views for $10. Pretty amazing right? And that doesn’t even count the organic views we received. That was just the paid views. The video got a bunch more organic views from the viral effect.
Secret to success?
The secret to getting Facebook video ads to perform well is having a viral factor. You need to make sure that your video ads have the potential to go viral. It can be something surprising, amazing, or maybe something controversial but the goal is to get likes, shares and people tagging their friends in your posts. When this happens you start to get posts going viral.
How do you know when a post is going to go viral? I found that the metrics you need to pay attention to are organic reach. When you run a promotion and your organic reach passes your paid reach, this is generally how you know a post will do well and have the chance at going viral.
Boost Or Not?
Many people wondering whether a Facebook boost is the best way to run ads. To be honest it really depends on the objective. If you are looking to get sales of a product then a boost is probably not the best way, instead you should go into your ad manager and set up ads that way.
However if you are looking to grow your Facebook page and grow your follower count, then boosts do work extremely well. Having many boosts running at the same time can rapidly increase your page following especially when your posts have the viral factor.